Marketing Essentials - 2276 Words

BA 345: MARKETING ESSENTIALS Study Guide for Exam #3 Ââ€" Final Exam (Monday, December 12) Fall 2005 The fine print says that I am doing my best to include everything that you will see on the exam in this study guide. However, I cannot guarantee this to be true since I am not done writing the exam. Because every part of the course is an important component of your learning process, information from our lectures, Charlie Jordan s talk, and the Kotler text may appear on the exam. Final Exam Material: Chapters 9 Ââ€" 15, Charlie Jordan s talk Final Exam Date and time: Monday, December 12th, 10:20 to 12:10 CH9 New Product Development and Product Life Cycle Strategies 1. What is a new product? What makes up the most new†¦show more content†¦When a product is part of a product line, pricing strategies need to be evaluated carefully. Why? What considerations would you need to make, with respect to pricing the products within the line? What are your overall goals/objectives with pricing within the line? 9. What is a loss leader? 10. When is segmented pricing most effective? When is it legal? 11. Why do companies sometimes reduce prices? Raise prices? How might you react to price increases by your competitors? 12. Prior to increasing your price, you should consider what? 13. If you need to increase your price, what considerations might you make? What are some price increasing strategies? What are some alternative to increasing your price? 14. Basics of price fixing, price discrimination, predatory pricing, and various forms of deceptive pricing. Is it easy or hard to prove potential pricing wrongdoings? Why/why not? GL Charlie Jordan 1. What is Kinetic Koffee s overall business strategy? 2. How does Kinetic Koffee position themselves? 3. What is their USP? 4. Who is their target market? 5. How do they get into retailers? 6. What is their marketing mix? 7. Who is their competition? 8. How are they expanding their current product line? Based upon your marketing knowledge, do you believeShow MoreRelatedMarketing Is An Essential Element2936 Words   |  12 Pages Marketing Answer 1 Marketing is termed as an essential element with the help of which any product or service can generate potential outcomes in a best possible manner. The main task of marketing is to stimulate consumer demand for the product, but not limited to this. It also helps the company achieve its goals in the process, the impact of the level of demand, the demand of time and the composition of demand. Marketing is considered a management discipline to define the state of the market.Read MoreMarketing Pl Essential Barbershop2613 Words   |  11 Pages ESSENTIALS BARBERSHOP Marketing Plan â€Æ' Essential Barbershop Marketing Plan Contents I. Executive Summary 2 1.1 Mission Statement 2 II. Situation Analysis 2 2.1 Market Needs 2 2.2 SWOT Analysis 3 2.2 Competition 4 III. 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